Star Trek 'G-Oh!s' Where No Trekker Has Gone Before CHICAGO, April 22 /PRNewswire/ -- Star Trek(TM) has never voyaged down the American cereal aisle, but Quaker's Oh!s(R) cereal is about to change that. In partnership with Viacom Consumer Products, the licensing division of Paramount Pictures, and Tribal Dreams, a division of Interplay Productions, Quaker Oh!s(R) will be issuing a limited edition box that will be featuring cutting edge graphics and screen shots from Tribal Dreams upcoming game -- Star Trek(TM): Secret of Vulcan Fury. The box will also feature an instant win sweepstakes where participants can win prizes, including a copy of the new game, Star Trek(TM): Secret of Vulcan Fury, a trip for two to Hollywood to visit a real Star Trek(TM) set at Paramount Studios or a Gateway 2000 Pentium personal computer. A $10 Rebate offer good for Interplay's Star Trek(TM) personal computer titles Star Fleet Academy(TM) or Star Trek(TM): Secret of Vulcan Fury is also featured on the limited edition Quaker Oh!s(R) cereal box. Dan Madsen, publisher of the Star Trek(TM) Communicator and president of the official Star Trek(TM) Fan Club, noted that he has never seen a promotion like this one since the club became licensed in 1979. "This is a neat idea," he said. "It will be greeted with much excitement and enthusiasm. It's another step in expanding the fantasy and making Star Trek(TM) real for consumers." Madsen predicted that the Oh!s cereal box will have special value for Star Trek(TM) memorabilia collectors. "When Trekkers see the graphic of the U.S.S. Enterprise(TM) on the front of the box, they'll be buying extra boxes for their collections." Paul Chibe, Quaker's assistant marketing manager for its Ready-to-Eat cereals, said, "We're excited about bringing our consumers the first Star Trek(TM) cereal promotion ever in the United States. Because it is a first, we feel that the Oh!s cereal box will be very collectible. We also feel the true Star Trek(TM) aficionados will appreciate our attention to detail." "We are also giving our consumers an extraordinary value," Chibe said. "The combination of a limited edition collectible box, a fun instant win sweepstakes, a rebate offer, along with a great tasting cereal delivers on Quaker's commitment of giving consumers value for their grocery dollar." The two-month promotion, which begins in April 1998, precedes the greatly anticipated Fall release of Interplay's new graphic adventure game -- Star Trek(TM): Secret of Vulcan Fury. Fans of the ever popular Star Trek(TM) as well as computer gamers will be interested to know that Captain Kirk(TM), Spock(TM) and the crew of the legendary U.S.S. Enterprise(TM) are coming back for seven more episodes penned by D.C. Fontana, the writer of a number of classic Star Trek(TM) episodes. The new game features cutting edge digital character animation and is completely 3-D rendered with voice-acting from the original television series' cast. As a special early incentive to participate, consumers can increase their chances to win by solving a riddle that draws attention to the specially packaged, collectable cereal box. A special toll-free number (888-320-5887) has been established to receive the first 1,000 callers with the right answer. They will receive a free box of Quaker Oh!s cereal and another chance to win in the sweepstakes. The riddle, which is related to the box, reads: Oh!s Cereal Promotion Riddle "If you're in a hurry and don't look at "Oh!s" You'll miss Vulcan Fury at the end of your nose. For on this cool cereal box hidden within are two things that increase your chances to win. Find them and tell us what's on the box Only one hint They're not yours; they're Spock's." The Quaker Oats Company (NYSE: OAT) is an international marketer of foods and beverages. Its major brands include: Gatorade(R) thirst quencher; Quaker(R) cereals and grain-based snacks; Rice-A-Roni(R), Pasta Roni(R) and Near East(R) side dishes; and Aunt Jemima(R) mixes and syrup. Founded in 1983, Interplay Productions is a leading developer and publisher of award-winning entertainment and educational software designed by games, for gamers. Interplay releases products through Interplay, Tantrum, Black Isle, VR Sports, Flat Cat, Tribal Dreams and its affiliated labels for personal computers as well as leading console game platforms. More comprehensive information on Interplay and its products is available through its web site at https://www.interplay.com. Star Trek(TM), its marks, copyrights and trademarks are the sole property of Viacom Consumer Products which merchandises properties on behalf of Paramount Pictures, Paramount Television, Simon & Schuster and Viacom Productions as well as third-party properties. Viacom Consumer Products, a unit of Viacom Entertainment Group, is a subsidiary of Viacom Inc. The Quaker Oats Company press releases are available at no charge through PR Newswire's Company News On-Call Fax Service. For a menu of available Quaker Oats Company press releases or to retrieve a specific release, call 800-758-5804, extension 103689. They are also available through the Internet: https://www.prnewswire.com/ SOURCE The Quaker Oats Company Web Site: https://www.interplay.com Company News On Call: https://www.prnewswire.com or fax,800-758-5804, ext. 103689